From Code to Commerce: How I Built an Automated Ecom Empire from the Ground Up
By Reco Jefferson of Roughnecks Ecom Where It All Started Growing up in Mississippi, I didn’t have a roadmap for what I’d become. I didn’t know any CEOs. I didn’t have a business mentor. What I did have was curiosity and a whole lot of drive. I was always taking things apart—cars, electronics, you name […]
Why Data Is the New Horsepower: Leveraging Analytics for Business and Racing Performance
By Reco Jefferson, CEO of Roughnecks Ecom The Power of Data In both business and racing, people often focus on raw power—the fastest car, the biggest marketing budget, or the most aggressive strategy. But in reality, success isn’t just about raw horsepower; it’s about how effectively you use the resources available to you. That’s where […]
The Future of E-Commerce: How AI and Automation Are Reshaping Online Businesses
By Reco Jefferson, CEO of Roughnecks Ecom The Evolution of E-Commerce The world of e-commerce has changed drastically over the past decade, and we’re only scratching the surface of what’s possible. As someone who built an online business from the ground up, I’ve seen firsthand how technology has transformed the industry. What once required massive […]